Posts Tagged ‘Weight Watchers’

When an Ad Campaign Goes Terribly Wrong or Right, Who Wins?

As a Weight Watchers fan, both in terms of the product and in terms of Weight Watchers’ marketing strategy, it’s enjoyable to see it get a big win, even if it’s in the form of supporters defending it from a competitor’s surly ad campaign. And since I’m all about competition, and I’m also a big…

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