Posts Tagged ‘target marketing’

Marketing to Political Correctness: Pirelli Muddles Its Brand

Here are four things I’m betting you didn’t already know about Italy’s Pirelli tires. 1) It is the fifth largest tire manufacturer in the world. 2) 99 percent of its business is tire manufacturing. 3) It operates manufacturing facilities in 14 countries. 4) It’s 87 percent majority-owned by China’s national chemical company. All interesting factoids,…

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