Posts Tagged ‘relevance’

A Successful Inbound Marketing Program: Relevant, Helpful, and Human

Hubspot marketing meeting

I recently attended a very cleverly marketed and presented sales pitch by HubSpot called #GrowWithHubSpot. The conversation was about how to launch a successful inbound marketing program, even though the goal of the event was to sell HubSpot’s very elaborate content marketing and metrics program. My two favorite parts about the event were the initial email in which…

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