Posts Tagged ‘inbound marketing’

A Successful Inbound Marketing Program: Relevant, Helpful, and Human

Hubspot marketing meeting

I recently attended a very cleverly marketed and presented sales pitch by HubSpot called #GrowWithHubSpot. The conversation was about how to launch a successful inbound marketing program, even though the goal of the event was to sell HubSpot’s very elaborate content marketing and metrics program. My two favorite parts about the event were the initial email in which…

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Trends Survey: Inbound Marketing Wins the 2016 Battle for Dollars

It should come as no surprise to anyone that companies are maintaining or upping their marketing budgets in 2016, but what’s notable is the massive push of marketing dollars to inbound marketing tactics. What is inbound marketing? Funny you should ask. Marketers always throw out that term to clients, expecting them to pick up on the nuances — as…

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