Search Engine Optimization and Marketing
According to Search Engine Journal (of course there’s such a thing), 93 percent of online experiences begin with a search engine.
Google reports that 86 percent of Internet traffic is generated through search engines.
Kinda reinforces the adage that 90 percent of the battle is just showing up.
Being seen when someone searches for a term that relates to your field is critical to driving leads to your business.
Two aspects need to be managed in search engine optimization:
1) Making sure that your site has all the triggers for the search engines to crawl, for instance, meta titles and descriptions, and making sure that the site is fast, secure, mobile-friendly, and properly mapped.
2) Having strong, keyword-rich content that doesn’t sound like it was written by an automaton or a high-school English student.
It can seem daunting, and plenty of SEO companies out there try to make it sound so. But really it’s just a matter of being organized, making sure all the pages, posts, and other formats are firing, and supplying demand for content. This is where we come in. We’ll help you make sure your pages are appropriately tagged and ready for market, and we’ll help you define and build the content to feed the beast.
Drop us a line and we’ll be happy to take a look under the hood of your site to see what improvements can be made. If you like what you’re hearing, we can develop a plan to rev the search engine.