You've had the good fortune of identifying customers who have given you some shred of their personal information and indicated a willingness to be notified by you.
Congratulations, you've accomplished the first step of email marketing.
It's always gratifying to get a response to an informational request. But composing regularly scheduled messages — or even occasional offers — to your audience may not be your strength or within your bandwidth. After all, you have a business to run or a study or a campaign to deliver.
That's where we come in. You have products to sell, ideas to communicate, thoughts to share. We organize email marketing campaigns for you. We design the template, create the timeline, and build the content. We schedule and monitor who is opening their mail, and find ways to get your audience more deeply interested in your product and services. Then we go and find more people to get on board.
Segmenting your audience can seem like a vicious circle, but the data don't lie. Study after study shows that email marketing is still king when it comes to digital communications. And why wouldn't it be? Your audience is self-selecting its preferences. You can't beat that.
So get on with it. Deliver the message, make the announcement, refine the offer. Tell people about yourself.
Or heck, don't worry about it. We'll do it for you.