20% of What You Do Every Day is Generating 80% of Your Total Revenues
If you’re like 99% of the business owners we speak with, you may often feel lost or overwhelmed as you try to navigate through all the various options available these days. Websites, social media, SEO, email marketing, Facebook, pay-per-click and so on.
Remove that overwhelm from your life. Live by the 80/20 rule.
One-fifth of what you do daily make you four-fifths of your money. We can show you what makes up that 20 percent, and that’s all you really need to focus on after today.
These five activities fall into five broad categories — leads, conversions, transactions, pricing and profits. Know which ones work best means knowing where to spend your time.
Do You Know How Many Leads You Get Every Month, and How Many You Convert?
There are lots of ways to get leads. Referrals are obviously an excellent lead source. In fact, it may be the best one by far, but the problem is they come and go. You never know when you will get them. And you can't generate referrals. You can ask and occasionally someone will offer one, but they’re not reliable.
Do you know for sure how many sales your website produces every month? No? One sec. I need to put on my shocked face.
Part of the reason many business owners don't know is because they aren't tracking them. But the other part is that your website doesn't do what it's supposed to do.
Here’s the key to successful marketing: You MUST be able to enter the conversation taking place in the head of your prospects. Or another way to look at it is: you must be able to address the number one question on your prospects' minds at just the right time.
So what is that question? The conversation that’s taking place in EVERY prospect’s mind revolves around two major points: There’s a problem they have and they don’t want… and there’s a result they want but don’t have.
Now believe it or not, there is actually a marketing formula we follow that takes these two points into account … and spits out a message so compelling it practically forces your prospects to buy what you sell.
MOST businesses aren’t different from their competitors, and that’s why you MUST innovate to create what we refer to as a market-dominating position.
You MUST make your business unique… it MUST stand out from the crowd. It MUST make your prospects say to themselves that they would be absolute idiots to buy from anyone else but you – regardless of price.
Because of the saturation of marketing messaging these days, most prospects have become numb to most marketing. Following our strategies can dramatically overcome this, but even with this powerful tool in play, it will still take multiple “touch” points before your prospects will buy what you sell.
For most businesses today, it takes anywhere from 20 to more than 100 touch points before a prospect makes their buying decision.
Our strategy reduces the touch points to a fraction of that. But here’s the key … most businesses don’t follow up with their prospects well, or sometimes at all, and this provides a HUGE window of opportunity for ANY business that does follow up to position themselves as the dominant force in their industry.
In order to have the opportunity to get your message in front of your prospects, you MUST find a way to collect their contact information, and our digital strategies give you the easy way to grab that info.
Assess Your Probabilities
We have an evaluation form that actually measures the success probability for any digital marketing strategy you use for your business. We can give a copy of this to you so you can review it when you have time, and hopefully it will guide you in the future and help you create terrific marketing.
If you want more than a worksheet, let's have a conversation. We can show you TONS of information, strategies, tactics, and tools that when you work with us you can access at any time, and it doesn't matter which business you're in. We've got 125 industries and hundreds of thousands of dollars worth of options for you to use in your business, and if you're not in one of them, we'll put together a specialized program for you to make it work.
In fact, we'll give you access to one substantial program right now, our E-Learning System.
Sign up, it's free, and you'll get weekly videos to get you started so you can do exactly what we're describing here.
Interested in our 52-week E-Learning System? There's no cost and no obligation. Loads of information that you can do on your own, or if you find, you're too overwhelmed to do, we can help you set up.
Let us know if you're interested by submitting your information below! It's the first step to getting a coordinated marketing strategy in place to increase your leads, conversions, and profits!