Blog Bytes

Useful Webinars – What Not to Do

Woman watching computer screen

OK, I admit it. I’m frustrated. I just fell victim – again – to the “Great Webinar Ad.” That’s the advertisement that makes it sound like this webinar production is going to be the one! It’s going to reveal the thing I didn’t know. The expert is finally going to fill in the gaps that are keeping me from making $120,000 every month in passive income. He’s going to add that big boost to my industry knowledge. This is going to be one of the most useful webinars ever!

It never happens! I never get out of the webinars what the hosts claim they are putting into it. And, really, I’m listening intently!

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Advertising Online: The Difference Between Goals and Messages

Goals vs. message. I often find there’s an internal conflict clients need to overcome before advertising online to help them understand the difference between explaining their business and showing people the benefit of being a customer. This is especially true for clients who sell experiences over products, but knowing the distinction is helpful for all businesses. Ultimately in advertising online, showing the benefit…

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A Successful Inbound Marketing Program: Relevant, Helpful, and Human

Hubspot marketing meeting

I recently attended a very cleverly marketed and presented sales pitch by HubSpot called #GrowWithHubSpot. The conversation was about how to launch a successful inbound marketing program, even though the goal of the event was to sell HubSpot’s very elaborate content marketing and metrics program. My two favorite parts about the event were the initial email in which…

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Trends Survey: Inbound Marketing Wins the 2016 Battle for Dollars

It should come as no surprise to anyone that companies are maintaining or upping their marketing budgets in 2016, but what’s notable is the massive push of marketing dollars to inbound marketing tactics. What is inbound marketing? Funny you should ask. Marketers always throw out that term to clients, expecting them to pick up on the nuances — as…

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A Different Take on Washington Snowstorms

Not my regular posts, but I always have fun watching Washington go nuts with snowstorms, whether just a doom-laden forecast or the real deal, which this storm (on my parents’ 51st anniversary weekend) turned out to be. I took the fun to the next level and got an op-ed published on FoxNews.com. So here’s my piece…

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