I work in the world of social media, in part, buying Facebook ads for clients and managing their Facebook business pages. Here’s what I know: You voluntarily give Facebook information about you every time you check in somewhere, fill out a quiz, or answer a post that asks you to complete a sentence using predictive…Read More
OK, I admit it. I’m frustrated. I just fell victim – again – to the “Great Webinar Ad.” That’s the advertisement that makes it sound like this webinar production is going to be the one! It’s going to reveal the thing I didn’t know. The expert is finally going to fill in the gaps that are keeping me from making $120,000 every month in passive income. He’s going to add that big boost to my industry knowledge. This is going to be one of the most useful webinars ever!
It never happens! I never get out of the webinars what the hosts claim they are putting into it. And, really, I’m listening intently!Read More
Artificial intelligence and augmented reality, among other “godlike” technology, is making it easier and faster for us measly humans not only to achieve feats of strength but also to reach and live with our decisions. And, allegedly, we’re already making better decisions because of it. Or are we?Read More
This week, my husband and I stepped out to our local comedy club and saw one of the best performances, possibly THE best performance, of a one-man show that I’ve ever seen. It was a Thursday and having been alerted via text message about two hours beforehand that Hal Sparks was performing, we decided on…Read More
Goals vs. message. I often find there’s an internal conflict clients need to overcome before advertising online to help them understand the difference between explaining their business and showing people the benefit of being a customer. This is especially true for clients who sell experiences over products, but knowing the distinction is helpful for all businesses. Ultimately in advertising online, showing the benefit…Read More
I recently attended a very cleverly marketed and presented sales pitch by HubSpot called #GrowWithHubSpot. The conversation was about how to launch a successful inbound marketing program, even though the goal of the event was to sell HubSpot’s very elaborate content marketing and metrics program. My two favorite parts about the event were the initial email in which…Read More
It should come as no surprise to anyone that companies are maintaining or upping their marketing budgets in 2016, but what’s notable is the massive push of marketing dollars to inbound marketing tactics. What is inbound marketing? Funny you should ask. Marketers always throw out that term to clients, expecting them to pick up on the nuances — as…Read More