Posts by Sharon Kehnemui
What Are the Best Marketing Channels for Your Business?
I recently read, and wanted to share, a very helpful report about channel marketing by industry, which reinforces what I’ve been saying for a long time to my contacts and clients: it’s not important to be on every social media channel, it’s important to be on the right one, or perhaps to take another approach…
Read MoreGoogle Search is the Toughest English Teacher: 3 Rules for Search You Learned in High School
Sure, you thought Google search was a dream come true when you didn’t have to type well or spell correctly to find the right answer in your search return. But when you’re trying to navigate Google search rules in order to get your site seen, you may soon realize that having paid attention in high…
Read MoreExplaining the Choice Between Search Engine Optimization and Search Engine Marketing
In digital marketing the field is always changing so it’s important to keep up with the trends. But, the more I read, the more I realize that a lot of digital marketing sticks to fundamentals, which means making sure that the “marketing” aspect isn’t lost in all the digital updates. After all, the purpose of…
Read MoreContent Strategy: How to Not Take For Granted Things We Do Well
Content strategy and content management are favorite parts of my job. In the old world (the 1990s, not Europe), we called this editing and writing. But as society evolves and technology moves us in different directions, we learn to adapt, and so this thing I do is now called content strategy and content management. With old-school journalism…
Read MoreThe jargon that gave me clarity
It’s not often that I get to sit down and leisurely read a magazine, so I guess I should be grateful that three of my teeth are deteriorating and my Health Savings Account didn’t approve the dentist office’s charge for the overlays and crown. It gave me some time to sit on hold with PayFlex…
Read MoreAnyone who calls herself an ‘expert’ has a big problem
I spent more than 15 years in the news industry. Correctly naming people and objects was one of the most obvious yet important requirements I tasked my staff with doing. It wasn’t a big deal to get it right, but it was really easy to get it wrong. I know I’m not alone in demanding…
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