Posts by Sharon Kehnemui

Getting Beyond Black Friday Marketing Gimmicks

Anyone who works in marketing or is looking for opportunities to tie a client’s products into a wildly popular gimmick is salivating over the successes of this month’s annual Black Friday events — so much so that lots of companies start Black Friday on the Monday before Thanksgiving, or even in the beginning of November. And it’s not…

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What Are the Best Marketing Channels for Your Business?

I recently read, and wanted to share, a very helpful report about channel marketing by industry, which reinforces what I’ve been saying for a long time to my contacts and clients: it’s not important to be on every social media channel, it’s important to be on the right one, or perhaps to take another approach…

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Content Strategy: How to Not Take For Granted Things We Do Well

Content strategy and content management are favorite parts of my job. In the old world (the 1990s, not Europe), we called this editing and writing. But as society evolves and technology moves us in different directions, we learn to adapt, and so this thing I do is now called content strategy and content management. With old-school journalism…

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The jargon that gave me clarity

It’s not often that I get to sit down and leisurely read a magazine, so I guess I should be grateful that three of my teeth are deteriorating and my Health Savings Account didn’t approve the dentist office’s charge for the overlays and crown. It gave me some time to sit on hold with PayFlex…

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