As a Weight Watchers fan, both in terms of the product and in terms of Weight Watchers’ marketing strategy, it’s enjoyable to see it get a big win, even if it’s in the form of supporters defending it from a competitor’s surly ad campaign. And since I’m all about competition, and I’m also a big…Read More
If there were ever evidence that the media have a hive mind, look no further than BuzzSumo’s article on the trend of reporting on fake news. The content marketing company writes that the number of stories ABOUT fake news (not the fake news stories themselves) hit a high in January 2018. The numbers are astonishing.…Read More
I work in the world of social media, in part, buying Facebook ads for clients and managing their Facebook business pages. Here’s what I know: You voluntarily give Facebook information about you every time you check in somewhere, fill out a quiz, or answer a post that asks you to complete a sentence using predictive…Read More
OK, I admit it. I’m frustrated. I just fell victim – again – to the “Great Webinar Ad.” That’s the advertisement that makes it sound like this webinar production is going to be the one! It’s going to reveal the thing I didn’t know. The expert is finally going to fill in the gaps that are keeping me from making $120,000 every month in passive income. He’s going to add that big boost to my industry knowledge. This is going to be one of the most useful webinars ever!
It never happens! I never get out of the webinars what the hosts claim they are putting into it. And, really, I’m listening intently!Read More
Artificial intelligence and augmented reality, among other “godlike” technology, is making it easier and faster for us measly humans not only to achieve feats of strength but also to reach and live with our decisions. And, allegedly, we’re already making better decisions because of it. Or are we?Read More
This week, my husband and I stepped out to our local comedy club and saw one of the best performances, possibly THE best performance, of a one-man show that I’ve ever seen. It was a Thursday and having been alerted via text message about two hours beforehand that Hal Sparks was performing, we decided on…Read More
Goals vs. message. I often find there’s an internal conflict clients need to overcome before advertising online to help them understand the difference between explaining their business and showing people the benefit of being a customer. This is especially true for clients who sell experiences over products, but knowing the distinction is helpful for all businesses. Ultimately in advertising online, showing the benefit…Read More