You can look up the markers of a failed city. I don’t want to have to enumerate them here but I will – declining population, urban decay/structural failures, massive vacancies, reductions in city services, absconded resources, and unaccountable leadership, to name a few. But that’s NOT WHY I’m writing this.Read More
I’m notorious for not following the business advice I give my clients. I do very little self-promotion, except in the way of business networking, and I rarely implement the email and other outreach campaigns that I tell my clients to do. It’s probably because I spend a lot of energy implementing the tasks that I…Read More
Want to join us? Register here Less than one-half of one percent of small business owners ever reach $1 million in revenue. There are some not-so secret formulas to achieve this outstanding result, but sadly, most businesses skip these simple equations — and end up spinning in place. Learn the steps you must take to…Read More
As a Weight Watchers fan, both in terms of the product and in terms of Weight Watchers’ marketing strategy, it’s enjoyable to see it get a big win, even if it’s in the form of supporters defending it from a competitor’s surly ad campaign. And since I’m all about competition, and I’m also a big…Read More
If there were ever evidence that the media have a hive mind, look no further than BuzzSumo’s article on the trend of reporting on fake news. The content marketing company writes that the number of stories ABOUT fake news (not the fake news stories themselves) hit a high in January 2018. The numbers are astonishing.…Read More
I work in the world of social media, in part, buying Facebook ads for clients and managing their Facebook business pages. Here’s what I know: You voluntarily give Facebook information about you every time you check in somewhere, fill out a quiz, or answer a post that asks you to complete a sentence using predictive…Read More
OK, I admit it. I’m frustrated. I just fell victim – again – to the “Great Webinar Ad.” That’s the advertisement that makes it sound like this webinar production is going to be the one! It’s going to reveal the thing I didn’t know. The expert is finally going to fill in the gaps that are keeping me from making $120,000 every month in passive income. He’s going to add that big boost to my industry knowledge. This is going to be one of the most useful webinars ever!
It never happens! I never get out of the webinars what the hosts claim they are putting into it. And, really, I’m listening intently!Read More