Meet Sharon K.

Business owners and entrepreneurs make the best dinner table partners, especially when they can describe the joy they feel when they create value in their lives and the lives of others.

But when business owners can't get off the hamster wheel, when they're spinning wheels and getting nowhere, when they focus on the stress and frustration of ownership rather than the satisfaction they get from being their own boss, then it's time for more than riveting small talk. It's time for a heart-to-heart conversation about what to do next.

That's where Frequency Partners founder Sharon Kehnemui steps in. She loves dinner parties, but she doesn't rest on platitudes. Yes, she specializes in digital experience and web design, social media and email audience development, and search engine optimization and marketing. But none of that's possible if businesses owners don't know their audiences, or are unsure how to be their own best advocate. A strategy is needed. Sharon works with business owners to determine where they must concentrate their energy to increase the hum and reduce the churn.

Sharon loves to help business owners apply the latest digital and traditional marketing applications to ensure they make the most of their opportunities and can enjoy what their business provides them and their customers.

Sharon previously served as Managing Director of Digital Media at The American Enterprise Institute for Public Policy Research. Formerly, she spent 15 years in traditional and new media, 12 of them running political news coverage for FoxNews.com, where she managed content and assets for Fox News' online audiences during and between four presidential election cycles.

Sharon has worked in public relations, most notably promoting tourism for the Republic of Turkey, the country where she long ago received her master's degree in international relations at Bilkent University. She has a bachelor's degree in journalism from Pennsylvania State University.

She is an eternal optimist despite a wicked wit, and her mother says she would have made a good lawyer or psychologist.

Another thing about Sharon: Her last name is difficult to pronounce (it's Azerbaijani, not Hawaiian), so she will answer to Sharon.com to make it easy for everyone.

Get talking about where you want to go and how you're going to get there.

Schedule an appointment today.

Sharon Kehnemui photo

Blog Posts

Marketing to Political Correctness: Pirelli Muddles Its Brand

By Sharon Kehnemui | December 2, 2015

Here are four things I’m betting you didn’t already know about Italy’s Pirelli tires. 1) It is the fifth largest tire manufacturer in the world. 2) 99 percent of its business is tire manufacturing. 3) It operates manufacturing facilities in 14 countries. 4) It’s 87 percent majority-owned by China’s national chemical company. All interesting factoids,…

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Getting Beyond Black Friday Marketing Gimmicks

By Sharon Kehnemui | November 25, 2015

Anyone who works in marketing or is looking for opportunities to tie a client’s products into a wildly popular gimmick is salivating over the successes of this month’s annual Black Friday events — so much so that lots of companies start Black Friday on the Monday before Thanksgiving, or even in the beginning of November. And it’s not…

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What Are the Best Marketing Channels for Your Business?

By Sharon Kehnemui | November 5, 2015

I recently read, and wanted to share, a very helpful report about channel marketing by industry, which reinforces what I’ve been saying for a long time to my contacts and clients: it’s not important to be on every social media channel, it’s important to be on the right one, or perhaps to take another approach…

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Google Search is the Toughest English Teacher: 3 Rules for Search You Learned in High School

By Sharon Kehnemui | August 24, 2015

  Sure, you thought Google search was a dream come true when you didn’t have to type well or spell correctly to find the right answer in your search return. But when you’re trying to navigate Google search rules in order to get your site seen, you may soon realize that having paid attention in high…

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Explaining the Choice Between Search Engine Optimization and Search Engine Marketing

By Sharon Kehnemui | August 9, 2015

  In digital marketing the field is always changing so it’s important to keep up with the trends. But, the more I read, the more I realize that a lot of digital marketing sticks to fundamentals, which means making sure that the “marketing” aspect isn’t lost in all the digital updates. After all, the purpose of…

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Content Strategy: How to Not Take For Granted Things We Do Well

By Sharon Kehnemui | July 21, 2015

Content strategy and content management are favorite parts of my job. In the old world (the 1990s, not Europe), we called this editing and writing. But as society evolves and technology moves us in different directions, we learn to adapt, and so this thing I do is now called content strategy and content management. With old-school journalism…

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