Meet Sharon K.

Frequency Partners founder Sharon Kehnemui previously served as Managing Director of Digital Media at The American Enterprise Institute for Public Policy Research. Formerly, she spent 15 years in traditional and new media, 12 of them running political news coverage for, where she worked on building content and assets for Fox News's online audiences during and between four presidential election cycles.

Promoting news, research, and ideas, Sharon specializes in digital experience and design, growth strategy for social and email audiences, and search engine optimization and marketing. She is a content management queen who researches and writes on anything and everything, even though everyone thinks she's all about politics. Not so. Small businesses and entrepreneurs who operate in other industries make the best dinner partners.

One plus about Sharon: She is an idea generator, and she loves to apply those ideas into editorial cycles to make sure people talk about all that is available for offer.

She is an eternal optimist despite a wicked wit, and her mother says she would have made a good lawyer or psychologist.

Sharon has worked in public relations, most notably promoting tourism for the Republic of Turkey, the country where she long ago received her master's degree in international relations at Bilkent University. She has a bachelor's degree in journalism from Pennsylvania State University.

Another thing about Sharon: Her last name is difficult to pronounce (it's Azerbaijani, not Hawaiian), so she will answer to to make it easy for everyone.

Give her a buzz.

Sharon Kehnemui photo

Blog Posts

When an Ad Campaign Goes Terribly Wrong or Right, Who Wins?

By Sharon Kehnemui | May 24, 2018

As a Weight Watchers fan, both in terms of the product and in terms of Weight Watchers’ marketing strategy, it’s enjoyable to see it get a big win, even if it’s in the form of supporters defending it from a competitor’s surly ad campaign. And since I’m all about competition, and I’m also a big…

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BuzzSumo graph on fake news story coverage.

Stories About Fake News Are on the Decline. Thankfully.

By Sharon Kehnemui | May 22, 2018

If there were ever evidence that the media have a hive mind, look no further than BuzzSumo’s article on the trend of reporting on fake news. The content marketing company writes that the number of stories ABOUT fake news (not the fake news stories themselves) hit a high in January 2018. The numbers are astonishing.…

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MSN Article on Facebook About Mark Zuckerberg

Information Overload, Or How I Learned to Tolerate Facebook

By Sharon Kehnemui | April 11, 2018

I work in the world of social media, in part, buying Facebook ads for clients and managing their Facebook business pages. Here’s what I know: You voluntarily give Facebook information about you every time you check in somewhere, fill out a quiz, or answer a post that asks you to complete a sentence using predictive…

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Woman watching computer screen

Useful Webinars – What Not to Do

By Sharon Kehnemui | August 24, 2017

OK, I admit it. I’m frustrated. I just fell victim – again – to the “Great Webinar Ad.” That’s the advertisement that makes it sound like this webinar production is going to be the one! It’s going to reveal the thing I didn’t know. The expert is finally going to fill in the gaps that are keeping me from making $120,000 every month in passive income. He’s going to add that big boost to my industry knowledge. This is going to be one of the most useful webinars ever!

It never happens! I never get out of the webinars what the hosts claim they are putting into it. And, really, I’m listening intently!

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Man looking through lenses

How the Cyborg Era Makes It Easier to Live With Our Decisions

By Sharon Kehnemui | June 26, 2017

Artificial intelligence and augmented reality, among other “godlike” technology, is making it easier and faster for us measly humans not only to achieve feats of strength but also to reach and live with our decisions. And, allegedly, we’re already making better decisions because of it. Or are we?

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The big clock in the sky

Why Do We Share? To Prepare for an Encounter With Hal Sparks

By Sharon Kehnemui | March 24, 2017

This week, my husband and I stepped out to our local comedy club and saw one of the best performances, possibly THE best performance, of a one-man show that I’ve ever seen. It was a Thursday and having been alerted via text message about two hours beforehand that Hal Sparks was performing, we decided on…

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